Have you ever been in a supermarket and grabbed a thing form an eye-catching stand? Of course, you have, everyone has! These tempting-to-buy item stands are the reason why so many companies are succeeding in their sales in a retail store. Point of purchase (POP) stands are the perfect solution to promote your product at a vibrant shopping area. We will dig deeper and cover 3 reasons which will change your current attitude towards POP display stands.
Even though POP stands are placed among variety of other goods in the shopping center, usually the ones who are put in regular shopping shelves do not receive so much attention in comparison with POP display stands that are always on customer’s way thus an eyesight. The secret, why so many companies include POP display stands in their marketing strategy, is now revealed – these stands are extremely noticeable!
If your plan is to raise sales, you want to promote an item that has been left in a stock for too long time, or you want your brand to be visible – this way of sales is perfectly suitable for your company.
POP display stands are the best choice to quickly and effectively promote your goods. In addition, they are very easy to adjust to any environment needed. Some questions to consider before buying a stand – what space will I have? What height will I have to fit in? What else will be placed around my product? Once you have answers, you can start designing the stand itself.
Also, you have a freedom to choose variety of shapes, sizes, colors, slogans, lights and much more. You can choose anything form an interactive POP stand to an eye-catching, attractive, unseen form POP stand. Use your imagination! Just after you have some stands ready, test them in different placements, in different shops and see what is working, what is not. Invest more in those that have worked and generate outstanding profit.
The decision to buy or not to buy will be taken in a shopping area, so your potential client will not need to wait for a longer time to actually decide. On the contrary, all the decisions will be taken while standing in front of your stand, so it is very likely that the customer will take an instinctive, quick buying decision.
These are the reasons why so many companies keep investing more and more money in POP display stands and these investments turn out to be very successful. You can be the one to raise your sales as well!